In the last topic on blogging, I told you that 'Content is the King' in blogging and is mainly responsible for the success or failure of any blog. There is no doubt that content is the most essential part of the success of a blog, however, we can fast-track this success by creating a blog or website that runs fast and is user-friendly. Search engines and readers love a website that runs fast and is easy to use. So when your website can load fast, it will get additional pushes by the search engines. Many readers leave those websites that don't open quickly. So, with good content, you also need a website or blog that runs fast too and is easily usable. A blogger should always work on creating good content because the content will always be the main part of any blog and it is responsible for up to 70% of the success of blogs. The remaining 30% is determined by factors like page speed, website design, social preference etc.
When you create good content then it is important that this content should be discovered by the right audience otherwise it is a loss for you and your audience. For a new blogger, it is always a challenge to achieve all this and they also lack many skills essential for bloggers. Still today, search engines like Google.com are a major source for discovering new content and therefore, billions of people across the world use them to discover the content they want. Therefore, you need good content and a fast blog so that search engines can list your content and send readers to your blog. Many times due to errors in blog configuration, the content of the blogs is not properly fetched by the search engines so, in the end, is not shown in the search results.
We can learn a lot about our blog or website by visiting the free Google tools like Page speed insights which tells the reasons behind the slow speed of the blog. By solving the errors shown in the report for our blog, we can increase the speed of our blog many times. All the reasons responsible for the slow speed of your blog are shown in the detailed report on this page so that you can remove these errors from your blog. You can see the example of errors shown by this page for my blog.
When we click on any of the errors then we find details on this error. There are many factors which affect the speed of a blog. Some of these can be corrected easily while others are difficult. We can find many tutorials and articles online to solve these errors and increase blog speed.
The main focus of your should be on creating good content but simultaneously, you should work on your blog to make it fast. When your blog gives a good experience to your readers then they love to come back again and again to your blog.